FRACTALE
PACKAGING DESIGN•BRANDING•UI/UX• MOCK-UPS
Fractale is a brand concept that encourages consumers to not only savor delicious French wines but also indulge consumers’ eyes with their bottles. After enjoying the beverage, it is recommended to reuse the bottles for a stunning light catcher or DIY project to reduce waste. The sticker designs are created to cast beautifully colored light reminiscent of French stained glass cathedral windows, further enriching the packaging’s story.